How to claim and improve your spot on the AI leaderboard
Your business may already be ranked on a board you’ve never seen. Claiming your listing is free, verified, and never changes your number — here’s the walkthrough, and the path up.
Every month we ask the AI engines the questions real buyers ask — “best managed IT in Denver”, “who should I hire for…” — repeatedly, across six engines, and publish who got named on the leaderboard: every ranked business, its share of answers, and a 95% confidence range. Counted, not claimed. If your category and city are measured, your business may already be on a board. This is what to do about it.
First, find yourself
Browse by category or by city, open your board, and look for your name. Every listed business has its own page showing its rank, visibility percentage, and how it performs engine by engine. If you’re there — even low — you have a baseline most competitors don’t know exists. If you’re absent, that’s a finding too: the engines aren’t naming you yet, and the check explains what to do next.
What your number actually means
The percentage is the share of AI answers that named you, across every engine and repeated run of the month’s question set. The ± beside it is a 95% confidence range — the honest error bars for the sample size. Two businesses whose ranges overlap are in a statistical tie, which the board shows rather than inventing a false gap. And because single answers shuffle, the frequency is the only version of “AI recommends us” worth putting in front of a decision-maker.
Claiming: the walkthrough
- Open your listing and hit Claim. Every unclaimed business page has the button.
- Verify you control the domain. A code sent to an email at your business domain, or — if you prefer — a DNS record or a homepage meta tag. Any one of the three works.
- An admin reviews every claim. Verification proves the domain; review confirms the domain matches the business. If yours doesn’t match cleanly (rebrands happen), a short letter of association sorts it out.
- Approved. The listing shows a verified mark, and it’s yours.
What claiming unlocks
A verified badge on your listing; the ability to post a public response under your rank; a live, embeddable rank badge for your own site that re-counts itself after every monthly scan; move alerts when your position changes; and a free scan with your own dashboard, seeded with your leaderboard standing. What claiming never does is change your number — the count is the count, claimed or not. That neutrality is why the number is worth having.
The path up the board
The board moves for exactly one reason: the engines started naming you more often. The work behind that is the standard discipline — presence in the sources engines cite, consistent listings, reviews that name your service and city, quotable pages — laid out step by step in the playbook. Because boards re-measure monthly with the same questions, your effort shows up as real movement: rank arrows, a climbing percentage, a tightening range. And because it’s public, your climb is documented by a third party that doesn’t take requests.
No. Claiming, the badge, responses and move alerts are free. Paid products exist — deeper scans and the fix-work — but the listing is yours regardless.
No, and neither can your competitors. Rank reflects measured AI answers only. We’d be worthless as a reference if it didn’t.
Claim the listing and flag it — every underlying answer is stored verbatim, so any number can be audited down to the responses it came from. If something’s off, we’ll show the receipts either way.
Boards list every business the engines named in that month’s runs — absence means zero mentions, not exclusion. The fix is the visibility work itself; next month’s scan will count it.